Information and press releases about “Zukunft Digital”

Rules to success for mobile tv

If you want to persuade with mobile tv, you should offer special developed telecasts and spots with interactive elements - the simple copy from classic tv to mobile tv hardly works. This is one out of numberous results of the "Studie Mobile TV", which was conducted by the research association Zukunft Digital. The study was supported amogst others by Mediaplus, Saturn, Grundy Light Entertainment and the Burda Community Network.                                           Press release

The mixture makes it: Interactive TV advertising needs elements from TV and Internet

More information than in a TV spot, plus a little more flair than advertising on a classical site. The advertising rules for interactive TV could look like that. This and other results the alliance study: "User Experience test: Interactive forms of advertising on n-tv plus", which was developed under the research initiative "Zukunft Digital" by the market research company facit digital in cooperation with: IP Deutschland, Mediaplus, O2 and BMW.

n-tv plus is one of the first interactive TV offers in Germany. Through a combination of TV and Internet via the Media Center (Windows Vista) you can use interactive services parallel to the real-time-TV-picture.



Serviceplan and digital business partners found the research association “Zukunft Digital”

The agency group Serviceplan and business leaders have founded the research initiative “Zukunft Digital Forschungsgemeinschaft neue Medien e.V.”. The association is dedicated to the research of new media user behaviour, using the results to derive practical recommendations for marketing and communication. Partners include Axel Springer Digital TV Guide GmbH, IP Deutschland, IGA Worldwide, TVzweinull, TietoEnator, LM Medienberatung and Microsoft Deutschland GmbH.
Press release March 27, 2008 PDF document


Factsheet - Information at a glance

Who are the founders and partners of the association? Here you can find the most important information.
Factsheet PDF document


Chairman Wolfgang Bscheid: Learning today what will drive the markets tomorrow - about the foundation of the association “Zukunft Digital”.
"Our media landscape is changing rapidly. As if growing in a diverse, fertile hothouse, numerous ideas and technological concepts are developing at present - and many of them will turn the media industry and large sectors of the market economy upside down. If we want to be successful in the future, we need an in-depth understanding of the forces behind this development. Today, if possible. Promoting this understanding: That is the main objective of the association “Zukunft Digital.”
Remarks of March 27 PDF document

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