Current research topics

Today, it is very important for people in the advertising industry to find out how consumers are using the new media and react to new advertising formats. Because one thing is clear: Once the new media have reached widespread coverage, it will be very expensive to begin gaining experience then. Therefore, we are inviting all interested parties to our research initiative!

The research is focused on the consumers of interactive media, their usage as well as their need for information and entertainment. Three topics and research fields are currently emerging, which will be of great interest to advertisers and people in the media alike:

• In-Game-Advertising
• Interactiv TV
• Mobile-TV