In cooperation with IP Deutschland, n-tv plus and selected clients, the association is studying the effect of different advertising formats and their placement on interactive television.
The study uses n-tv interaktiv - one of GermanyÂ´s first interactive TV programmes. By connecting television and Internet with the Media Center in Windows Vista, interactive services can be shown parallel to real-time TV images.
Classic commercials, infomercials via Video on Demand, newsletters and other interactive advertising formats can be integrated to study their effects.
- Which form of integrated advertising is the most effective? Which services do consumers use?
- To what degree do viewers accept interactive advertising?
Find the answers to this questions in the joint survey "Consumer's behavior with interactive TV" by IP, Mediaplus, o2 and BMW
Pressemitteilung vom 17. April 2008 PDF Dokument
If you have any questions about this topic, click here.
|04.11.2010||FOKUS Media Web Symposium|